How to Choose the Right Size for the 9967 Wedding Dress

By Wedding Dresses | Bridal Gowns | Allure Bridals | Published: 2026-10-24

Category: How-to Guides

Learn how to measure yourself accurately for the Allure Bridals 9967 gown, understand the brand's sizing quirks, and avoid common fitting mistakes. Includes step-by-step instructions.

Quick answer

To choose the right size for the Allure Bridals 9967 wedding dress, take your bust, waist, and hip measurements while wearing minimal undergarments, then compare them to the brand's size chart—ordering the size that matches your largest measurement and planning for alterations rather than sizing down.

Why accurate measurements matter for the 9967

The 9967 is a strapless ball gown with soft asymmetric pleating in structured Mikado fabric. Because Mikado has minimal stretch, an off-size bust or waist can cause gaping or discomfort. Taking your own measurements carefully—or having a professional do it—prevents costly returns and ensures the gown's statuesque silhouette sits correctly.

A common mistake is measuring over shapewear or a padded bra. For the most reliable numbers, measure in a non-padded bra or no bra at all, since the gown's built-in structure provides support.

Understanding Allure Bridals sizing

Allure Bridals uses standard bridal sizing, which typically runs smaller than ready-to-wear clothing. A street size 8 often corresponds to a bridal size 10 or 12. The 9967 is offered in Ivory and includes a plus-size option, but the brand's size chart remains consistent across the collection.

Do not rely on your usual dress size. Always use the chart and your exact measurements. If you fall between two sizes, order the larger one—taking in a gown is far easier than letting it out, especially with Mikado's seam allowance limits.

Step-by-step measuring guide for the 9967

Step 1: Gather your tools: Use a soft, flexible measuring tape (not a metal one). Wear a non-padded bra or no bra, and stand in front of a full-length mirror. Have a friend help for the most accurate results. A stiff or stretched-out tape will give false numbers—replace it if it's more than a year old.
Step 2: Measure your bust: Wrap the tape around the fullest part of your bust, keeping it parallel to the floor and snug but not tight. Breathe normally and record the number. Do not pull the tape tight enough to compress breast tissue—this will make the gown too small across the chest.
Step 3: Measure your waist: Find your natural waist—the narrowest part of your torso, usually just above your belly button. Wrap the tape around this point, keeping it level. You should be able to slip one finger under the tape. Measuring at your belly button instead of your natural waist is a common error that leads to a loose or gaping bodice.
Step 4: Measure your hips: Stand with your feet together. Wrap the tape around the widest part of your hips and seat, about 7–9 inches below your waist. Keep the tape parallel to the floor. If you measure above the fullest part, the skirt may feel tight when you sit or walk.
Step 5: Compare to the size chart: Find the Allure Bridals size chart (usually on the brand's website or your retailer's product page). Match your bust, waist, and hip measurements to the chart. Order the size that accommodates your largest measurement. Do not size down to fit a smaller measurement—a skilled tailor can take the gown in, but letting it out is rarely possible with Mikado fabric.

About the 9967 gown

9967: Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown from Allure Bridals. Style 9967 is offered in Ivory and is available in plus size as part of the brand's carryover collection. The structured Mikado fabric means the gown holds its shape but offers little stretch, so precise measurements are essential for a comfortable fit without gaping.
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